Journal

Opening our new store in London has given us an opportunity to develop products with a new locale, new makers, new customers and a new climate in mind. A chance to put our own unique stamp on a new city. Reflecting on the wardrobe staples of the capital city's gents, it was clear that there has been a certain relaxation in dress codes and acceptable modes for office attire. Most reasonably dressed chaps are looking for something a little breezier, more easygoing in their wardrobe; a jacket that can function as well for meetings and evenings. While some companies plough the workwear trench for inspiration...

For the opening of the London store, we commissioned Fab to create an original artwork for the store.   First introduced to him during a Permanent Style pop-up at the Service, both Kenji & Ethan instantly resonated with the style and content of the art; bold block colours, and art deco style, whose vibrant eye-catching design captivates the audience.   During the commission for Bryceland's, Kenji began working with Fab on a piece for his home, a beautiful painting for his family representing his three daughters at twilight, lanterns in hand running home after a day playing in the forest....

Written by Tony Sylvester  The towel shirt is a truly intercontinental item, steeped in the history of travel and vacation-making. Nothing indicates that a man is at leisure, having dispensed with the workaday trappings of his business wardrobe, more eloquently than the donning of this iconic piece of resort wear.

Written by Tony Sylvester  There’s a very famous photo in menswear circles that does the rounds every year as people start gearing up for summer. The iconic Hollywood leading men John Wayne and Gary Cooper stride toward us on a sun drenched patio, Wayne cigarette in hand, Panama hat with rolling brim perched just so, Cooper in ankle lace espadrilles, short shorts, a small suitcase in hand. Both men are wearing variations on the classic Camisa de Yucatan, the traditional summer shirt of Central America. Inevitably, the poster will hashtag it “vacation goals” or some-such.  Despite its omnipresence on the web,...