Bryceland's, founded by Kenji Cheung and Ethan Newton in 2015, is an expression of the classic men's wardrobe. Combining a basis of custom tailoring and men's haberdashery, we cast a classical eye for proportions and a desire to create elegance and masculinity on to every element of clothing, from workwear to the evening. Our approach is to build wardrobes that will flatter the wearer at every occasion, creating timelessness without falling into costume, ruggedeness without sacrificing elegance, and an identifiable signature without relying on logos or brand imagery.